Tyra Cox for Adidas
Tyra Cox for Adidas
DURATION
1 Week
DURATION
1 Week
CLIENT
Gameface | Tyra Cox
CLIENT
Gameface | Tyra Cox
Personal Branding
Personal Branding
Content Creation
Content Creation
Photoshoot
Photoshoot
PROJECT OVERVIEW
PROJECT OVERVIEW
Tyra Cox is an elite track and field athlete who made history in Florida high school sprinting and recently signed with Adidas. As the 2025 Florida Girls Track & Field Athlete of the Year and holder of the second-fastest 400m time in high school history, Tyra is transitioning from dominant high school champion to collegiate competitor at the University of Florida. With a major brand sponsorship in place, she needed a professional portfolio that matched the caliber of her achievements and established her visual identity as she steps into the next phase of her career.
Tyra Cox is an elite track and field athlete who made history in Florida high school sprinting and recently signed with Adidas. As the 2025 Florida Girls Track & Field Athlete of the Year and holder of the second-fastest 400m time in high school history, Tyra is transitioning from dominant high school champion to collegiate competitor at the University of Florida. With a major brand sponsorship in place, she needed a professional portfolio that matched the caliber of her achievements and established her visual identity as she steps into the next phase of her career.
The Challenge
The Challenge
Create a versatile collection of studio portraits that showcase Tyra as both an elite athlete and an emerging brand ambassador for Adidas. The imagery needed to work across multiple platforms—from social media and NIL partnerships to potential campaign materials and recruiting profiles. The shoot had to capture her strength, speed, and personality while maintaining the clean, professional aesthetic that aligns with major athletic sponsorships.
Create a versatile collection of studio portraits that showcase Tyra as both an elite athlete and an emerging brand ambassador for Adidas. The imagery needed to work across multiple platforms—from social media and NIL partnerships to potential campaign materials and recruiting profiles. The shoot had to capture her strength, speed, and personality while maintaining the clean, professional aesthetic that aligns with major athletic sponsorships.
WHAT WE DID
WHAT WE DID
We brought Tyra into our studio for a comprehensive brand shoot featuring multiple Adidas outfits in signature colorways. Using clean white backdrops and controlled lighting, we captured a range of looks—from intense athletic poses with her signature shoes to confident portraits that highlight her personality and star power. The session delivered a polished collection of images that position Tyra as a professional athlete ready for the national stage, giving her the visual assets she needs to grow her brand alongside her Adidas partnership as she begins her collegiate career at Florida.
We brought Tyra into our studio for a comprehensive brand shoot featuring multiple Adidas outfits in signature colorways. Using clean white backdrops and controlled lighting, we captured a range of looks—from intense athletic poses with her signature shoes to confident portraits that highlight her personality and star power. The session delivered a polished collection of images that position Tyra as a professional athlete ready for the national stage, giving her the visual assets she needs to grow her brand alongside her Adidas partnership as she begins her collegiate career at Florida.
