Elevated Haircut Experience
Elevated Haircut Experience
DURATION
2 Weeks
DURATION
2 Weeks
CLIENT
Shaving District Miami
CLIENT
Shaving District Miami
Brand Image
Brand Image
Content Creation
Content Creation
Videography
Videography
PROJECT OVERVIEW
PROJECT OVERVIEW
Shaving District is an upscale barbershop in Miami redefining the grooming experience by blending traditional craftsmanship with modern hospitality. More than just a place to get a haircut, it's a destination where clients can enjoy expertly crafted cocktails alongside precision cuts in a sophisticated, lounge-like atmosphere. They needed video content that captured this elevated experience and communicated what sets them apart in Miami's competitive grooming market.
Shaving District is an upscale barbershop in Miami redefining the grooming experience by blending traditional craftsmanship with modern hospitality. More than just a place to get a haircut, it's a destination where clients can enjoy expertly crafted cocktails alongside precision cuts in a sophisticated, lounge-like atmosphere. They needed video content that captured this elevated experience and communicated what sets them apart in Miami's competitive grooming market.
The Challenge
The Challenge
Create a cinematic brand film that showcases the Shaving District experience without falling into typical barbershop clichés. The video needed to feel upscale and aspirational while remaining authentic to the shop's personality—capturing both the technical precision of the cuts and the relaxed, refined atmosphere that keeps clients coming back. It had to work as hero content for their website and social media while appealing to their target clientele: discerning professionals who value quality and experience.
Create a cinematic brand film that showcases the Shaving District experience without falling into typical barbershop clichés. The video needed to feel upscale and aspirational while remaining authentic to the shop's personality—capturing both the technical precision of the cuts and the relaxed, refined atmosphere that keeps clients coming back. It had to work as hero content for their website and social media while appealing to their target clientele: discerning professionals who value quality and experience.
WHAT WE DID
WHAT WE DID
We spent a full day filming at their Miami location, capturing everything from intimate close-ups of cuts in progress to the ambient details that make the space unique—the glassware, the lighting, the care that goes into every interaction. Using a mix of slow-motion sequences and candid moments, we built a narrative that positions Shaving District not just as a barbershop, but as a modern gentleman's retreat. The final film emphasizes craftsmanship, atmosphere, and attention to detail, giving them a polished visual identity that elevates their brand and sets the standard for luxury grooming in Miami.
We spent a full day filming at their Miami location, capturing everything from intimate close-ups of cuts in progress to the ambient details that make the space unique—the glassware, the lighting, the care that goes into every interaction. Using a mix of slow-motion sequences and candid moments, we built a narrative that positions Shaving District not just as a barbershop, but as a modern gentleman's retreat. The final film emphasizes craftsmanship, atmosphere, and attention to detail, giving them a polished visual identity that elevates their brand and sets the standard for luxury grooming in Miami.
